Which are the main differences between these two “realities”?
For augmented reality we mean the enrichment of our sensory perception through various levels of information, generally elaborated and transmitted electronically, that would not be perceptible with the five senses.
We talk about AR even when the information instead of being “added” is “reduced” to present a clearer and more engaging reality, however an enrichment of the experience of knowledge. The expression was coined in 1992 by Boeing researcher Thomas Preston Caudell.
The information increasing perceived reality can be added on computers or mobile devices, through a webcam and related software, which are able to recognize specific markers (AR tags or trackable), which immediately overlap on their screens multimedia content such as video, audio, objects 3D and so on.
In virtual reality, instead, the information is added or subtracted electronically and can become preponderant to deceive the senses, with the feeling of being “immersed” in a new situation, completely reconstructed on the computer.
Although these distinctions may seem artificial, since in some cases the two realities present themselves as contiguous, we can say that augmented reality is based on the enhancement of the senses, while the virtual one on alteration.
Developed first in the military (assisted driving), like other technological innovations, augmented reality has been applied in marketing and advertising. Then he conquered video games and tourism, and now the business.
Management Student graduating IE Business School in July 2018. Particular expertise in the areas of strategy, planning, and digital marketing. Responsible, extroverted and charismatic, with the ability to develop and sustain high-performance work teams, ensuring goal fulfillment and customer satisfaction.